What Is Awesome

Why does Microsoft make terrible promotional videos?

Jan 11th 2009
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I came across a video for a pretty cool new product from Microsoft Research called Songsmith. The program takes a song that you sing as input and automatically adds the musical components to it. This is a pretty neat idea that should be easy and fun to promote. It was almost hard to believe, let alone sit through, the promotional video for it on YouTube:

In a way, I wasn’t so surprised. Actually, this is just the most recent in a long line of poorly produced promotional videos for the software giant. Need proof? There’s a decent chance you may have already seen this gem promoting Windows 386 from years ago.

Then there’s this old ad from Japan:

Let’s not forget about this one either:

Sometimes the ads don’t make that much sense:

Sure, there are some decent commercials too. Personally, I’m a huge fan of the Bill Gates and Jerry Seinfeld ads which aired a while ago. I guess I’m just surprised that such a successful company has done such a phenomenal job of mucking up promotions for their own products.

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